Board Thread:Help and Questions/@comment-70.215.193.219-20160422224243/@comment-26005122-20160422225640

It's for a cross-promotion campaign with Apple and the World Wildlife Fund. It's only for iOS devices, but if you buy the special Rubies WWF Pack for $1.99, they give you the pin. and 100% of the proceeds go to WWF.

The thread info is here: Apple celebrates Apps for Earth with a special promotion!